Photography
Editing and Retouching
TikTok Launch Strategy
AR Filter Design and Production
A category plagued with breakthrough fatigue, where people don’t understand or believe beauty brands.
The Solution
A radiant transformation for the global best selling collagen beauty brand. The strategy was to create a suite of rebrand assets that captured the idea of “a life of personal brilliance”, an inner radiance that shines through to elevate its products to the luxury market and extend its reach and audience.
The Results
Cementing the company as leaders in international beauty, the new content strategy has positioned Vida Glow for global success with 1 product sold in every 4 seconds – now and into the future.