Emily May

About

Prints

Ubank x Rube PedderCampaign Strategy
Integrated Production
Art Direction
Photography
Social Media Content
Creator Partnerships Fashion should make you feel good, not guilty. Yet, many Australian women report feeling uneasy about investing in fashion when budgets are tight.

In partnership with acclaimed designer Rube Pedder, we launched the ‘Feel-Good Fashion’ 360 campaign, overseeing strategy, production, content and creator partnerships to help shift this narrative.

The collaboration reinforced Ubank’s positioning as a champion of creativity and innovation, especially among Gen Z and millennial audiences, and contributed to Ubank becoming the most followed Australian bank on TikTok.

 

Acknowledgement of Country
I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to Elders past and present. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.