Emily May

About

Prints

Ubank x Jordan GogosProduction
Art Direction
Photography
Social Media Content
Creator Partnerships
The Australian fashion industry faced a critical gap in funding, resources, and industry exposure. Many talented creatives struggled to access the financial support and mentorship needed to launch or sustain their careers.

Ubank and Jordan Gogos launched the largest cash prize for emerging Australian designers, awarded annually through the Feel-Good Fashion Fund. I produced and art directed the campaign imagery in a dynamic display of lightning-fast cuts, beautiful transitions, and a visual feast of colour and movement.

The campaign achieved a combined reach of 2.2 million across organic and owned posts as well as paid influencer posts on social media. The campaign was also nominated for its effectiveness by industry organisation AdNews.

Acknowledgement of Country
I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to Elders past and present. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.