‘Expand Your World’
Copywriting
Production
Samsung faced the challenge of differentiating its Galaxy smartphones in a highly competitive Australian market, where consumers were looking for devices that not only offered advanced features but also enabled greater personal expression and connectivity.
The Solution
The content was created to position Samsung Galaxy as the tool for self-expression and limitless possibility, even during the pandemic. I wrote the script, shot and produced this project entirely in lockdown within 5km radius. The campaign encouraged users to expand their world by showcasing how Samsung Galaxy enables creativity, connectivity, and personalisation.
The Results
A significant reach and engagement, highlighting the effectiveness of creator partnerships in connecting Samsung with younger, creative audiences and reinforcing its brand as a champion of innovation and self-expression. This campaign also awarded me as the Content Creator of the Month from Vamp Agency.