Emily May

About

Prints

Nonna Knows Best

Production
Art Direction
Creator Partnership
The Problem
The cost of living in Australia rised sharply due to soaring rents, high grocery prices, and increasing energy bills, placed significant financial pressure on younger Australians.

The Solution
Drawing on timeless wisdom passed down through generations, we partnered with Maddie & Nonna to create the ‘Nonna Knows Best’ content series — celebrating practical, tongue-in-cheek ways to save money and embrace frugal living.

The Results
Ubank became the most followed Australian bank on TikTok, reflecting the campaign’s success in reaching Gen Z and millennial audiences through social and creator-led partnerships.

Acknowledgement of Country
I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to Elders past and present. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.