Emily May

About

Prints

Cheap Ad, Great RateINTEGRATED Production
Social Media Content
Creator Partnerships
Young Australians feeling financially squeezed and distrustful of traditional banking advertising.

By using "cheap" and intentionally low-budget advertising tactics, we communicated that it was investing its resources in providing a better interest rate for its customers, directly addressing their desire for better financial solutions.

Through the tongue-in-cheek and "unbanky" approach, Ubank massively increased its customer acquisition, reach, and engagement, especially to young Australians. The campaign was also recognised for its effectiveness by TikTok Ad Awards for Best Performance Campaign.

Acknowledgement of Country
I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to Elders past and present. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.